Doctors are turning to SCO firms who not only understand their business model but understand search engine optimization. It is the job of the S EO for him to prove to the doctor or medical practice that they have the know-how to rank their website.
Doctors are realizing this back and are actively seeking S EO services to grow their business. They are using Internet online search engine marketing managers and SCO firms to help grow their business.
Doctors are realizing that ranking high in Google's organic search is a great way to grow their business.
When it comes to search engine optimization all firms are not equal. It is important to look at what kinds of results the S EO firm has gotten for past clients. You don't want to be a SCO firms guinea pig as they learn how to do SEO.
Google figures that if your content has a lot of traffic coming to the website and people are liking it, and they are sharing it with their social network then by definition this is relevant and quality content.
Someone who does not know what they are doing can do quite a bit of damage to your website. For example. There is a service that will "flash rank" a website. They do this by sending out a press release to over 2000 public relations websites. This has the short-term benefit of ranking your website within 24 hours. But it has the downside of sending 2000 unknown back links to your website as well. A good SCOR can leverage the benefits of a flash ranking for his client while protecting his website from the large volume of back links.